[citation wanted] Pavilions turned a style of advertising marketing campaign, and also the Expo served as being a automobile for "nation branding". In accordance with branding specialist Wally Olins, Spain utilised Expo '92 and also the 1992 Summer time Olympics in Barcelona in the identical yr to underscore its new position as a contemporary and d

[citation needed] Pavilions became a type of promoting campaign, plus the Expo served as a auto for "nation branding". In keeping with branding professional Wally Olins, Spain made use of Expo '92 and the 1992 Summer Olympics in Barcelona in the exact same calendar year to underscore its new position as a contemporary and democratic nation and to i

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